Warren Ferster of Manchester on Creating an Effective Elevator Pitch
Your elevator pitch can help you land a job, raise capital for a company, or convince potential investors to support your business. It can also help you build new connections and improve your presentation to potential clients. Although it’s a great way to connect with potential investors, it takes practice to develop a powerful pitch. In this article, we’ll talk about what a great elevator pitch is and how to create one.
A good elevator pitch is a short, memorable statement that can be used to introduce yourself to a potential client or investor in 60 seconds or less. Job candidates can use it to introduce themselves to potential employers or recruiters, and salespeople can also use it to market their products and services.
The critical components to creating an effective elevator pitch are the problem and the solution. The latter will allow you to explain how your solution can help solve the issue. A unique selling proposition will highlight how your product or service can differentiate you from the competition.
Before you start talking about the topic, make sure to provide a short statement about yourself. For instance, you can introduce yourself as an experienced sales representative for a company or a consultant who helps small-to-medium-sized businesses.
Explain Your Idea
Your elevator pitch should also be short and contain only one or two sentences. For job candidates, this should include details about your professional background and expertise. On the other hand, if you’re advertising a concept, talk about the importance of the product or service and how it can help solve the problem.
Identify Your Clients
List your ideal clients and briefly describe how your services or product can help them. Job candidates can also discuss their reasons for wanting to work for the company in an interview.
Highlight Your Differences
Make sure to write down your unique selling proposition (USP) to differentiate yourself from the competition. Job candidates can also discuss their credentials or experiences that make them stand out.
Have an Exciting Hook
An excellent end to your elevator pitch should also include a hook that grabs the attention of your potential clients. For instance, you can use a question focused on the issue you’re addressing.
Make it Cohesive
After you’ve drafted your pitch, combine the various parts into a cohesive presentation. Make sure to transition seamlessly between the points in a conversational manner.